Effective date: September 23, 2026
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/go/…) so we can count which official insurer homepages are visited. We store only day-bucketed totals: insurer slug, the path on our site you came from (if same-site), language (en/es from that path), a coarse device class (mobile/desktop/tablet/bot/internal_test), a count, and allowlisted campaign tokens from utm_source / utm_medium / utm_campaign when present. Arbitrary UTM values are discarded. The first page of a visit may keep a short first-touch category in your browser’s sessionStorage (for example search / social / referring site / direct, a normalized hostname such as google, and whether a paid-click identifier was present — never the identifier itself) so a later insurer hop can be counted with that landing context; your browser clears it when you close the tab. We do not store IP addresses, full browser user-agents, full referrer URLs, or unique visitor IDs for these counters. A first-party cookie (pmi_internal) may be set only when an operator arms internal QA mode with a secret token; that cookie marks owner/test hops so they are excluded from public product-interest totals. Ordinary visitors never receive it. If the counter fails, the redirect still works. These hops are informational — we do not quote or bind policies, and we are not paid for these clicks unless a later written partner agreement says otherwise.We use Google Analytics 4 (GA4) to measure visits, engagement, traffic sources, browser and device information, and clicks on our official insurer links. Google may use cookies such as _ga and similar identifiers and process timestamps and approximate location to create these reports. GA4 does not provide session recordings.
Our GA4 setup reports canonical page URLs without query strings or fragments and limits referrers to the referring site's origin. Insurer-link events include only an approved insurer-link path, without its URL parameters. Coverage amounts, calculator results, and contact information are not sent as custom events. Automatic form, search, click, and history tracking is disabled. Google signals and advertising personalization are disabled in our GA4 configuration.
We retain daily aggregate GA4 reports in a private local database for historical analysis. Your browser settings and privacy tools can limit tracking. Read how Google uses information from sites that use its services.
We partner with Microsoft Clarity and Microsoft Advertising to understand how visitors use this site through interaction measurements, heatmaps, and session replays. These tools use first-party and third-party cookies and similar technologies. Information may include visited page URLs, referring pages, browser and device details, clicks, scrolling, and session identifiers. We and Microsoft use this information to improve the site, assess content popularity, help prevent fraud, and support advertising. See the Microsoft Privacy Statement for Microsoft's collection and use of this information.
We mask the city and coverage controls and the calculated coverage labels and premiums in session replays. This does not hide page URLs: a selected city is part of its page address, and coverage amounts passed in the coverage URL parameter may still be collected. Do not put personal information in page URLs. Our local analytics archive may retain aggregate Clarity reports over time; it does not download session recordings.
Microsoft Clarity may set first-party analytics cookies such as _clck and _clsk, and Microsoft and advertising providers may use additional cookies. A short-lived sessionStorage entry may hold a first-touch category for the current tab only; your browser clears it when you close the tab. Operator QA only: a first-party pmi_internal cookie may be set after a secret token is presented, solely to exclude internal test hops from public click totals. Ordinary visitors never receive it. Google’s ad tags, described below, are third-party and may set their own cookies.
This site displays ads served by Google AdSense. Google and its advertising partners may use cookies or similar technologies to serve ads based on your prior visits to this or other websites, and to measure ad performance. This is standard third-party ad-serving technology, not something PickMyHomeInsurance builds or controls directly.
You can see and adjust how Google personalizes ads for you at Google Ads Settings. You can opt out of many third-party advertising networks' use of cookies for personalized advertising at aboutads.info or networkadvertising.org.
Listings may link to insurers' own websites and to documents they host. Once you leave PickMyHomeInsurance, those sites' privacy policies apply — including any quote or application forms where you provide personal information directly to an insurer. We never see what you submit there.
This site is not directed at children under 13 and we do not knowingly collect their information.
If our practices change, this page changes first, with a new effective date.